Take 5 minutes today and look to see who’s followed or liked you lately on social media. Take some time to follow them back.
While you’re there, make a little extra effort and start a conversation. Instead of saying, “Thanks for the like,” message them with something like, “Your shopping cart tweet had me rolling…” or “Dying to hear what you think of the new Amy Bloom…”
Finally, take a little time to “like” or “favorite” posts and tweets. We all like to be liked.