Customer Perspective: Store Front

Continuing with this week’s series of looking at our store from the customer’s perspective, take a look at your store front. You’ll want to do so while driving from multiple directions, while walking down the street, and from the parking lot.

These days, the chances of a new customer navigating to your store through GPS are very high. From these different vantage points, you’ll want to see if your store signage and street number are clearly visible. That computerized voice might say, “You have arrived,” but until you see your final destination, you are still in transit.

From the parking lot, approach your front door. Look to see if your hours are clearly marked and whether it’s obvious that you are open or closed. Also, look to see if there are any obstacles along the way that might make it difficult for someone to enter the store. Keep strollers, walkers, and wheelchairs in mind while you look for obstacles, too.

Once you’re in the door, look around you’re entry area. Have leaves blown in? Is the floor wet because snow has been tracked in? Are there any areas that look especially tired?

Finally, look around to see if customers will see any messages you’re trying to convey? Do you offer events? Would customers know that? Are there book clubs to join? Is any of your signage out of date?

Anything you can do to help customers locate, enter, and stay in your store will be a good use of today’s 300 Seconds.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay