Last week, I wrote a piece about the 5th Anniversary of Flyleaf Books. I told owner, Jamie Fiocco, which image I planned to use, and she sent a few other options to consider if I needed them.
I used two of the photos she sent–one in the newsletter and one on the web–and I told her how much I loved them. She told me, “A local magazine did a profile of me (and other women in the community) and I asked the freelance photographer if I could buy the photos from the shoot for personal/business use, and we ended up trading store credit for them. I didn’t have access to them until after the article came out, of course, but it was a win-win.”
Take 5 minutes a take inventory of your store images. You should have a good mix of indoor photos, outdoor images of the store in different seasons, and staff photos.
You’ll want to have these on hand in case you’re featured in a piece for a travel magazine (they love destination bookstores), or say, an industry specific newsletter.
If you’re not photo savvy, check with staff, friends or customers who might work for store credit.
And after you have your images set, consider posting them for download on the media page of your website. This way you have a little more control about what images are used to represent your store… and not just the results of a Google Images search.