300 Seconds: Test Kitchen

Using Workman’s show-and-tell method of marketing can be as easy as going to the cookbook section and planning tonight’s dinner. Take 300 seconds and select a recipe you’d like to try in your home kitchen. Test it with your customers in mind. They’ll want to know:

  • Were the ingredients easily accessible?
  • Was the recipe easy to follow?
  • How did it taste?

Take a photo and write about it on social media, your store blog or in your newsletter. (If it’s a kid-specific cookbook, try to have some children helping in the photos.)

I’m filing this under 300 Seconds because the recipe selection and the photo follow-up will take about 5 minutes each. I’m assuming that the shopping for ingredients and dinner prep is something you would have done anyway. And, of course, clean-up is optional.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay