Using Workman’s show-and-tell method of marketing can be as easy as going to the cookbook section and planning tonight’s dinner. Take 300 seconds and select a recipe you’d like to try in your home kitchen. Test it with your customers in mind. They’ll want to know:
- Were the ingredients easily accessible?
- Was the recipe easy to follow?
- How did it taste?
Take a photo and write about it on social media, your store blog or in your newsletter. (If it’s a kid-specific cookbook, try to have some children helping in the photos.)
I’m filing this under 300 Seconds because the recipe selection and the photo follow-up will take about 5 minutes each. I’m assuming that the shopping for ingredients and dinner prep is something you would have done anyway. And, of course, clean-up is optional.