Allow me to say one last thing about the 2016 calendar, and then I’ll shut up about it. Once they are created, I love, love, love transferring my paper calendars to Google calendars, which are part of a free Google account.
I create multiple calendars based on subjects that I can then make visible or invisible at the click of the mouse. Then I can turn “on” any two I want to overlay to catch any double-bookings, staff requirements, etc.
For example, if I have created both an events calendar and an employee schedule calendar, I can turn them both on to see when I need to have more booksellers on the floor. Or I when I’m working in the employee schedule calendar, I can turn on the vacation requests calendar to see who is available to work. Or I can turn on the events calendar and the vacation requests calendar to see if I want to block out dates during a busy period for a vacation moratorium.
You could also create a calendar for book release dates, and change the color of an entry if it’s assigned out for review. This calendar would overlay nicely with the IndieNext Deadline calendar. Or just use it alone when you’re looking for content for store newsletter.
The number of calendar options are endless and can be created to fit your individual store. And another beautiful thing about the Google calendar is that since it lives in the cloud, it can be shared with your entire staff, and you can assign different permissions (viewing vs. editing) to each staff member for individual calendars.
If you have just 300 seconds to devote to marketing today, create a few Google calendars. You don’t have to complete them today. Instead, just think about different calendar scenarios which will help you in the bookstore.