300 Seconds: The Front Door Test

Do you have just 5 minutes to spend marketing today? It has been six months since we’ve done this, so it’s time to revisit The Front Door Test.

To take this test, simply walk through your front door as if you are the customer. What do you see?

  • Dirt? Cobwebs? Obstructions?
  • Does anything look tired?
  • Are your hours clearly marked?
  • Do you offer events? Is that clear to your customers?

Remember, even if you do not have the time to fix problems, you’re well on your way because you’ve identified them. If you take a little time and outline a plan of action, including tasks to delegate, your front door will be a welcoming site in no time.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay