Yesterday I wrote about gathering together photos and image of your store and staff. Today, take 300 seconds and gather bios of staff. These are important to have on hand in case you’re ever asked to give a talk at a regional trade show or a local book club.
When writing your bio, it’s important to include professional successes. But don’t forget to share a little about your personal life. You’ll want others to relate to you and understand that you’re human.
If you already have a bio written, take a look at it to see if it’s current. If you have more than one, clearly name the file you want to keep and then delete the others.
Finally, if you’re ever asked to provide an introduction, bios can be easily adapted. So if you have extra time in these 300 seconds, go ahead and adapt it and save the file as an introduction.