Is your website complete? Or is it still coming soon…

I often focus on the store website because your site is the public face of your store, especially after business hours. In a way, you’re always open. When setting up a website, it’s easy to create links with a “coming soon” placeholder on the page, and then forget to return to add the content.

Take 5 minutes today and click on the links on your site. Do any of the landing pages read “coming soon” or reflect maintenance? Use your 300 seconds to make a list of those pages, and then use open moments during the day to develop a plan of attack.

I usually use a divide-and conquer approach. Who in your store should be involved in terms of content, proofing, approval, and web maintenance? What’s the time schedule? Determine when content is due, if proofing or approval is required, how long the webmaster will need to work with the content, and when it should be live.

Breaking the project down into manageable segments will make the task less daunting, and in no time your website will show the world just how awesome you truly are.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay