Beth Golay

Interesting People Reading Poetry

Interesting People Reading Poetry

A few weeks ago I saw a tweet pointing to a website featuring Benjamin Percy reading poetry by Brian Turner. Intrigued, I followed the link and landed on a website called Interesting People Reading Poetry. I immediately thought, ‘This would be great content.’

I fired off a message to the email associated with the site and received a prompt reply from Brendan Stermer, who with his brother Andy, started Interesting People Reading Poetry.

Brendan describes Interesting People Reading Poetry as “a weekly podcast where artists and changemakers read a favorite poem, and talk a bit about what it means to them.”

“The goal of our show is to make the poetry world more accessible to the general public, and also to demonstrate that you don’t need to be a poet or an academic to enjoy and engage with poetry,” he says. “Our guests range from politicians to scientists, comedians to musicians.”

The end of every episode includes a selection of short, listener-submitted poems on a given theme. Listeners submit poems via text and voicemail on what the brothers call the Haiku Hotline. Three favorites are chosen to play on the show.

I asked Brendan quite a few questions, about the podcast, their background, the technical whatnot, and the criteria necessary to qualify as an interesting person. And he was gracious enough to answer my questions. Every. Single. One.

300 Seconds x 3

I write a lot about ‘300 second’ tasks: seemingly minor ‘to-do’ items that can really propel your marketing message a long way. It’s just 5 minutes of work, but sometimes we need the nudge to get started.

I’ve heard from many of you throughout the years that you really like the ‘300 second’ reminders.

Well, can you imagine what we could accomplish if we triple that time?

For those of you attending the Heartland Fall Forum in October, I’m scheduling ‘900 second’ appointments in my booth on Friday, October 13. We can look at your website. We can pick apart your newsletter. We can assess your social media strategy. Whatever you want.

If you’d like one of these appointments, just send me an email here. I’ll get you on my calendar and I’ll put your name on some special swag. (Although it’s not really considered ‘swag’ if only a select few receive it, huh? Hmmm.)

Stuff
A
Few
Of
You
Get
——
SAFOYG

Video: Mike Lowery’s ‘Doodle Adventures’

There’s something a little mesmerizing about watching author/illustrator Mike Lowery doodle in his Doodle Adventures books: The Search for the Slimy Space Slugs!, The Pursuit of the Pesky Pizza Pirate!, and The Rise of the Rusty Robo-Cat!

I like that he’s introducing the entire series, and that he’s showing and telling how to use the books–demonstrating that it’s actually okay to write in some books. (A hurdle I only recently cleared myself, but that’s another story.) The video production is well-done.

If you want to be mesmerized a bit more, check out more videos on Lowery’s Instagram. But don’t plan on getting any work done for a while.

And if you’d like to share this video with your customers, here’s the embed code:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/PNXm1i1m8CA?rel=0″ frameborder=”0″ allowfullscreen></iframe>

New employees? Show them off.

I saw an employee nametag at the grocery store the other day, and just above the name ‘TONY’ was a little sticker that read, “I’m new!”

I thought this was nice to know, because it made me a little more forgiving when ‘TONY’ couldn’t direct me to the cream of coconut. It also made me appreciate when he joined in my search, explaining, “This is how I learn.”

I recently wrote a post about ‘exposing’ your staff to your customers through images, specifically by showcasing their smiling faces on the staff page of your website. Meeting ‘TONY’ reminded me that new hires warrant a mention in both the store newsletter and on social media. You do not have to post a long biography. Instead share an image with something like:

“Jordan joined the Whatnot team this week! It might take her a few days to learn where the key to the towel dispenser is located, but if you’re looking for help in the art history section, she’s your gal.”

And if your new hire tweets about books a lot, you can encourage your followers to get to know her through a tweet of your own. Snap a quick pic and post something like:

Meet our newest bookseller @Jordan. (And follow her! She really knows her #bookstuff. 📚)

And don’t forget to introduce your new employees to your regular customers as you see them. It’s likely that they’ve invested a lot in you, too, and an introduction goes a long way in making them feel appreciated.

Say As I Do: John Boyne

Say As I Do: John Boyne

John Boyne’s book The Heart’s Invisible Furies (Hogarth | 9781524760786) was released last week and I interviewed Boyne for this Friday’s Marginalia podcast. While I had him on Skype, I asked if he had a message he’d like to send to independent booksellers. Here’s what he said (as well as how to correctly pronounce his name):

 

 

This is John Boyne. I’m the author of the novel THE HEART’S INVISIBLE FURIES.

My younger sister actually works in an independent bookshop and has done for many years now in Dublin. And I worked in a bookshop for many years as well–for seven years–while I was getting my writing career off the ground. So I know what it’s like to be in those places, to work in them and the joy of really hand selling to customers… of feeling that kind of passion for books.

And you know that lovely moment where somebody comes in maybe and says, “My 13-year-old kid has just really got into reading and has read this and this. What would you recommend next?” And the bookseller goes, “Great! Well, come with me!” I miss that; I loved that; and I am grateful for the passion and support that all booksellers really bring to bookselling and to literature and to writers. I think all writers should be grateful for that.