Liz Golay

Camp Workman Sign-Up Time

I know I’m still hibernating, but summertime will be here before you know it. In fact, Workman Publishing just launched their 2018 Camp Workman program and bookstores can sign up now.

I probably should say relaunch. If your bookstore has participated in Camp Workman in the past, take note. This season is a little different.

“This is actually a relaunch of a program that Workman ran for many years but had fallen by the wayside,” says Moira Kerrigan, director of marketing for Workman Publishing. “We’ve rethought out and redesigned the whole kit and I think it feels really fresh and fun and exciting!”

The idea behind Camp Workman is that bookstores can sign up to host events throughout the summer (or just an individual event) under their own name. For example: Camp Whatnot. And you get to use Workman-curated materials.

“We are working on creating a really robust collection of hands-on activities pulled from across the Workman family of titles that stores can download and pass out to campers,” says Kerrigan. “Activities range in theme from STEM, arts & crafts, fun & games, and nature.”

Not only will Workman Publishing provide the activities but they will also provide camp diplomas for the kids, store signage, and $75 co-op, plus special terms for orders.

Accounts can sign-up to participate by filling out this form.

Happy camping!

New Rules of Engagement Bait

Gone are the days when Facebook was solely used to keep up with direct friends. It seems as our newsfeeds are now cluttered with links to quizzes, articles, and the like that we did not ask to see. Facebook users complained. And Facebook listened. 

Late last month, Facebook announced their new aim to fight the use of engagement bait. Engagement bait is a tactic used by Facebook Page users who seek to gain more likes, comments, and shares by using phrases such as “LIKE this if you agree!”

To combat this, Facebook will demote posts that use engagement bait to seek more authentic engagement. Not only will this affect individual posts, but Facebook will be enforcing tougher demotions on Pages that repeatedly use engagement bait. 

So how does this affect your bookstore? If your social media strategy uses this tactic to engage your readers, then you may see a decrease in Page and post reach. To avoid being demoted by the algorithm, try sharing posts that garner a more natural engagement. Your followers love to see your bookselling faces, and if you post more of them, the likes and shares should come naturally.

Or you can always post a picture of your cat.