Promoting Online Reading Guides

in La Jolla, CA, sends out a monthly newsletter for book clubs. In addition to promoting events, store-sponsored book clubs and their upcoming selections, they also have a section that features free online reading guides for book clubs. They explain:

Many of our favorite publishers provide free online reading guides. The following is a list of those websites, along with some of their reading recommendations.

warwicksThen they list the name of the publisher along with that “Publisher Pick of the Month” and a link to the publisher’s website. Although the publisher landing pages feature many more reading group guides, it’s a nice way to call attention to several more titles in the book club newsletter. Warwick’s was able to feature 5 additional titles in their newsletter this way.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay