There are many bits of knowledge you can pass along to book clubs for content marketing. If a group is reading a specific title or an author’s body of work, you can provide discussion questions, author interviews, reviews, etc., to help with their reading experience.
But here’s an idea for content that you can share with your entire bookstore audience.
Poll your book club leaders and find out which selections garnered the best discussions. Customers who read your newsletter, website or blog might take the information to share at their private book clubs, or they might study it to build their personal reading lists.
You can share the information in a “Top 10 List” style, or you can write it as an essay. I would include quotes from your book club leaders. If a book discussion was lively enough to remember, they should be able to provide you with quotable reasons why.
And then at the bottom of the piece in a footnote, include a link to your book club information page, which should contain information about how to join one of your book clubs or how they can order books for their own private book clubs.
One nice thing about this type of content is that you can schedule it on your content calendar at specific intervals throughout the year, depending on the number of book clubs you have to poll. If you have a lot, it could be quarterly. Not so many? Maybe every six months. Even if you send this content at intervals throughout the year, I recommend an end-of-the-year recap where the leaders can reflect on the all of the reads/discussions of the past year.