Display

Valentine’s Display (sort of)

Valentine’s Display (sort of)

Valentine’s Day isn’t all roses and chocolates for a lot of people. Which is probably why I love this display from The Book Table in Oak Park, IL.

Named “St. Valentine’s Day Massacre: Tales of Love Gone Awry,” the display features titles that… well, don’t expect to see them on the Chick Lit reading list. Here’s a sample of titles:

  • 13 of the Worst Breakups in History
  • The End of Alice
  • We Were Liars
  • Gone Girl
  • Someone Please Have Sex with Me

The display was a group effort, says store manager Javier Ramirez. And many of the staff recommendations are complemented with shelf-talkers, which is helpful… because I kind of want to send them some chocolate.

Let There Be Light(boxes)

cinemasign screenshot-2016-12-07-13-10-38The brightest thing in your front window is probably the sign that says, “Open.” That’s a crucial bit of information you need to show the world, but are there other messages you could get in front of the casual viewer. How about “Books Hot Off the Press” or “Readers Welcome”?

Cinema-style signs are available at home decor stores and online (see here and here… and here). Be alert when you shop for light boxes. Some are powered by batteries or a USB connection; others can be plugged into a wall socket. Be sure you chose the option that’s best for you.

There is no shortage of video tutorials on how to make your own lightbox sign. You can make the box in just the size you need or go all the way and make both the box and the letters, too.

Don’t want to keep track of all those letters? Make a permanent sign to announce “Live author 7 pm” or “Free recommendations.” Those will never go out of style.

(Hat tip to John Mesjak for this idea. Thanks, J.)

Multiple Displays Mean More Impressions

Multiple Displays Mean More Impressions

2016-04-12 10.38.52I attended the recent MIBA Pop-Up Marketing Spring Meeting. It was hosted by Bluebird Bookstore in Hutchinson, Kansas, which is a quick 45 minute drive for me.

When I arrived at the store, I was greeted just inside the front door with a lovely “April is National Poetry Month” display.

I mentioned the 45 minute drive, but I didn’t mention the bottle of water consumed along the way. Thus, my second stop in the store was the restroom, where I was greeted with this “April is National Poetry Month” display on the paper towel dispenser.

At the cafe counter few minutes later, I observed this “April is National Poetry Month” display.

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And then at the register, I see another one.

It turns out that Melanie Green, Bluebird’s owner, had poetry themed displays tucked all around the store, which is so smart, because the more impressions you can get in front of your customers, the more likely your message will be consciously received. And if your customers are especially observant, the multiple placements can become a scavenger hunt, of sorts.

The next time you create a display for your store, think about different places you can extend the theme. Windows, doors, restrooms, tables… they all are great options for display locations. How would they look tied together?

Halloween Display Contest: And the winner is…

Halloween Display Contest: And the winner is…

At last! The winner of the Halloween Display Contest is… Dragonfly Book of Decorah, IA. Thanks to all who submitted display photos for the contest. See all of the Halloween displays in the gallery below.

wall of shop favs

bbgb tales for kids in Richmond, VA, posted this photo on their Facebook page earlier this week with the following message: “need a gift idea? check out our wall of shop favs. 15% off when you purchase the book of the day! it’s fa la la all day today!”12316348_1051621834869600_4782706277373648197_n

I asked one of the owners, Jill Stefanovich, if they wrote directly on the wall. She explained that she used a special chalk paint pen that will wash off.

Subsequent Facebook posts feature individual “gift books of the day”:

Screenshot 2015-12-03 12.36.12