Display: For the lovers, the dreamers, and me.

I received a couple of images for our display gallery from Jenny at The Homer Bookstore in Homer, Alaska. In this display, Kermit the Frog helps to answer the question: “Why are there so many books about rainbows?”

I’ll share the other display image tomorrow. In the meantime, if you have displays you’re particularly proud of that you’d like to share with other booksellers through our gallery, snap some photos and send them my way: beth.golay@booksandwhatnot.com, or text them to (316) 208-3438.

“Rad” Display

“Rad” Display

I can always count on The Book Table in Oak Park, IL, for great window displays to capture the attention of passers-by. This time they’re celebrating Rad American Women A-Z : Rebels, Trailblazers, and Visionaries who Shaped Our History . . . and Our Future! by Kate Schatz and illustrated by Miriam Klein Stahl.

In this display, they’ve used the colorful pages of Rad American Woman to spell out just that… Rad American Woman. The pages were attached to each other and suspended from the top of the window, above a display of books.

Here’s a closer look:

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“Dads Love Local” Display Contest

image001Arcadia Publishing & The History Press announced a new display contest yesterday. Retailers from around the country are invited to enter the Dads Love Local Display Contest.

The store that creates the best display featuring local products from its area will receive one four-day/three-night trip to Charleston, SC, for two adults. (Prize details can be found below.) The contest opens on June 1, 2015, at 12:00 a.m. Eastern Time and ends on June 19, 2015, 11:59:00 p.m. Eastern Time. The winner will be chosen on June 23, notified by e-mail and announced in Shelf Awareness.

To request promotional materials for display and customer give-away use, email Katie Parry at dadslovelocal@historypress.net. Participants can enter the contest by emailing photos to the same address: dadslovelocal@historypress.net. Contest participants are encouraged to share their photos on social media with #DadsLoveLocal. There is no fee to enter. More information on the contest is available at http://www.arcadiapublishing.com/dadslovelocalcontest.

Prize details: The grand prize winner will receive one four-day/three-night trip to Charleston, SC, for two adults. The prize includes round-trip air transportation between a major airport near the winner’s home and Charleston, SC; three nights’ hotel accommodation at the Mills House Hotel in Charleston; meals at some of Charleston’s most popular restaurants; transportation to and from the airport in Charleston; (two) three-day Heritage Passports from Charleston Heritage Federation; and a Charleston Swag Bag from the Charleston Area Convention and Visitors Bureau.


300 Seconds: Display Your Irish

300 Seconds: Display Your Irish

Happy St. Patrick’s Day! Do you have a great Irish display in your store?

A bookseller once shared with me that she meant to do research for a thoughtful St. Patrick’s Day display, but time got away from her. So on the morning of March 17, she searched her inventory for author surnames beginning with O’ and Mc. She placed some books on a front table and near the register, and at the end of the day she was shocked by how many of the books sold.

I’m not sure which is the greater lesson: a) It’s never too late, or b) Change those displays often; your customers are paying attention. Or perhaps it’s c) It will take about 300 Seconds to accomplish both a and b.

And if you are particularly proud of your display, send me a photo. I’ll include it in our display gallery.

Backlist to the Future

Javier Ramirez and the staff at The Book Table in Oak Park, IL, had a problem. They realized they carried surface books and new titles, but they wanted to find a way to promote backlist.

“We initially thought about this when The Goldfinch came out,” says Ramirez. “We were amazed that people were not aware of Donna Tartt’s other books.”

So the staff collectively came up with a way to promote a forthcoming title along with that author’s backlist.

They came up with Backlist to the Future.

They printed the cover images of forthcoming titles and release dates, and then displayed them selected titles from that author’s backlist. The store also included a promotion, explained through their display signage: “Purchase a backlist title from a featured author and you’ll be entered to win a future release from one of the authors featured on this display.”

“The timing of the 30th anniversary of Back to the Future was perfect,” he told me. “It allowed us to take our message, add some marketing in a clever way, and come up with this display.”

Here’s a look at their Backlist to the Future display. And here’s a link to other displays in our gallery.

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