How is it already July?
Okay, I’m going to halt the direction I was initially heading and take my own advice. Instead of adopting a “glass half empty” attitude, I’m going to say to myself, “I still have 6 months to accomplish my 2018 goals.”
What’s on your list of goals for the year that you want to tackle? The beginning of the fiscal year, for some, is a good time to look at financial goals, but this mid-year check-in could also audit marketing goals, reading goals, goals for your own personal health, and so much more.
Mid-year is a great time to schedule employee performance reviews, especially if you ask for a list of goals at the beginning of the year.
And this is a great time to reach out to customers through the store newsletter or social media to check on their reading goals. Ask for feedback on any challenges in which they might be participating. Offer category suggestions. Ask about a favorite read so far this year. And perhaps offer a look at the books you’re anticipating the most for the second half of the year. If this last idea seems daunting, spread the wealth a bit and solicit ideas from your staff. That way you’ll get a variety of reading preferences to better mesh with customer preferences.
With a goal list check-in, it’s easy to focus on what remains on the list. But it’s also beneficial to look back at everything you have accomplished. How many events did you put on? How many newsletters did you write? How many recommendation cards did you display?
We have six more months of 2018! Promising, isn’t it?