New employees? Show them off.

I saw an employee nametag at the grocery store the other day, and just above the name ‘TONY’ was a little sticker that read, “I’m new!”

I thought this was nice to know, because it made me a little more forgiving when ‘TONY’ couldn’t direct me to the cream of coconut. It also made me appreciate when he joined in my search, explaining, “This is how I learn.”

I recently wrote a post about ‘exposing’ your staff to your customers through images, specifically by showcasing their smiling faces on the staff page of your website. Meeting ‘TONY’ reminded me that new hires warrant a mention in both the store newsletter and on social media. You do not have to post a long biography. Instead share an image with something like:

“Jordan joined the Whatnot team this week! It might take her a few days to learn where the key to the towel dispenser is located, but if you’re looking for help in the art history section, she’s your gal.”

And if your new hire tweets about books a lot, you can encourage your followers to get to know her through a tweet of your own. Snap a quick pic and post something like:

Meet our newest bookseller @Jordan. (And follow her! She really knows her #bookstuff. 📚)

And don’t forget to introduce your new employees to your regular customers as you see them. It’s likely that they’ve invested a lot in you, too, and an introduction goes a long way in making them feel appreciated. It’s time to check bounces. It’s time to check bounces.

When I send an issue of Books & Whatnot to your inbox, I use a program called Campaign Monitor. I also use Constant Contact on a daily basis for several of my clients. It’s when I look at campaigns and all of the open rates and click throughs involved that I’m reminded of the differences in various email marketing service providers.

Today we’re going to tackle bounces.

My Favorite Tweet of Late

I really liked this tweet from Magers & Quinn Booksellers in Minneapolis, Minnesota. Here’s why:

  • I love the use of humor.
  • I really like that it offers a ‘peek behind the curtain’ at the alluring lives of booksellers.
  • I like that it has broad audience appeal. Booksellers and non-booksellers alike will smile.
  • It’s a gentle reminder that there are books to be bought. Preferably sooner rather than later.

Follow Magers & Quinn on Twitter @magersandquinn.

Instagramming ‘The Readymade Thief’

Here are some images for The Readymade Thief by Augustus Rose from our Books & Whatnot Instagram feed.

All of our original content is intended for use by independent booksellers. Feel free to use these images in your own feed.

One-to-Few Marketing

One-to-Few Marketing

In a recent post on the Buffer Social blog, Alfred Lua wrote why he thought engagement was replacing traffic and revenue as the future of social media.

“Social media is no longer a megaphone,” he wrote. “It is now becoming a one-to-few — and often one-to-one — channel.”

It struck a chord with me, and I remembered it about a week later when I was on social media.

A few weeks ago, I interviewed Siobhan Fallon about her book The Confusion of Languages. I always ‘follow’ all of the authors I interview so I can tag them when I share the finished news features and podcasts through social media. Since I followed Fallon, I saw when she posted this on Facebook:

I immediately shared the post with a few friends who I knew had read the book. I wanted them to be able to follow along with Fallon’s game.

But why limit it to my friends? At your bookstore, a quick search should return a list of customers who purchased The Confusion of Languages and/or You Know When the Men Are Gone. A phone call or a quick email later, you’ve just shared relevant content with an audience who appreciates it.

One-on-one conversations do not have to take place face-to-face in the store. Neither do handselling or customer service.