Social

Instagramming ‘The Readymade Thief’

Here are some images for The Readymade Thief by Augustus Rose from our Books & Whatnot Instagram feed.

All of our original content is intended for use by independent booksellers. Feel free to use these images in your own feed.

One-to-Few Marketing

One-to-Few Marketing

In a recent post on the Buffer Social blog, Alfred Lua wrote why he thought engagement was replacing traffic and revenue as the future of social media.

“Social media is no longer a megaphone,” he wrote. “It is now becoming a one-to-few — and often one-to-one — channel.”

It struck a chord with me, and I remembered it about a week later when I was on social media.

A few weeks ago, I interviewed Siobhan Fallon about her book The Confusion of Languages. I always ‘follow’ all of the authors I interview so I can tag them when I share the finished news features and podcasts through social media. Since I followed Fallon, I saw when she posted this on Facebook:

I immediately shared the post with a few friends who I knew had read the book. I wanted them to be able to follow along with Fallon’s game.

But why limit it to my friends? At your bookstore, a quick search should return a list of customers who purchased The Confusion of Languages and/or You Know When the Men Are Gone. A phone call or a quick email later, you’ve just shared relevant content with an audience who appreciates it.

One-on-one conversations do not have to take place face-to-face in the store. Neither do handselling or customer service.

Instagramming ‘Fierce Kingdom’

Here are some images for Fierce Kingdom by Gin Phillips from our Books & Whatnot Instagram feed.

All of our original content is intended for use by independent booksellers. Feel free to use these images in your own feed.

Instagramming ‘Amanda Wakes Up’

Here are some images for Amanda Wakes Up by Alisyn Camerota from our Books & Whatnot Instagram feed.

All of our original content is intended for use by independent booksellers. Feel free to use these images in your own feed.

Instagramming ‘American Eclipse’

With August 21 approaching, a lot of folks are catching total eclipse fever. Here’s an image for American Eclipse by David Baron from our Books & Whatnot Instagram feed.

All of our original content is intended for use by independent booksellers. Feel free to use these images in your own feed.