Multiple Displays Mean More Impressions

Multiple Displays Mean More Impressions

2016-04-12 10.38.52I attended the recent MIBA Pop-Up Marketing Spring Meeting. It was hosted by Bluebird Bookstore in Hutchinson, Kansas, which is a quick 45 minute drive for me.

When I arrived at the store, I was greeted just inside the front door with a lovely “April is National Poetry Month” display.

I mentioned the 45 minute drive, but I didn’t mention the bottle of water consumed along the way. Thus, my second stop in the store was the restroom, where I was greeted with this “April is National Poetry Month” display on the paper towel dispenser.

At the cafe counter few minutes later, I observed this “April is National Poetry Month” display.

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And then at the register, I see another one.

It turns out that Melanie Green, Bluebird’s owner, had poetry themed displays tucked all around the store, which is so smart, because the more impressions you can get in front of your customers, the more likely your message will be consciously received. And if your customers are especially observant, the multiple placements can become a scavenger hunt, of sorts.

The next time you create a display for your store, think about different places you can extend the theme. Windows, doors, restrooms, tables… they all are great options for display locations. How would they look tied together?

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay