Yesterday @vromansupstairs, the kids and YA department at Vroman’s in Pasadena, CA, tweeted this display featuring staff picks of one specific bookseller, #BooksellerLeticia. I love the way they highlight the collection of favorites in this colorful end cap. I also like the way they promise more picks and encourage followers to check back weekly.
It’s always fun to stumble across recommendation cards while browsing shelves and displays. But this is a great way for customers to see if a specific bookseller’s reading tastes align with their own.
It’s also a great way to introduce booksellers, new or veterans, through social media. You might be a bookseller who’s been around a while, but your social media follower might be new.