Shortlisted for the 2013 Man Booker Prize, Ruth Ozeki’s A Tale for the Time Being was just released in paperback. Have you introduced your customers to her work?
If you have time to do just one thing, share this trailer on Facebook. It’s stunningly beautiful. And Ruth produced it herself. (She’s a documentary film maker and she even has some horror films to her credit.)
And finally, promote it to book clubs! Penguin has a Reading Group Guide available. And they have collateral materials available on their bookseller site. Visit www.ruthozeki.com and follow @ozekiland on Twitter.If you have more time, run a report to see who among your customers has purchased My Year of Meats or All Over Creation. If the list is not long and you have the time, give them a call. This will get you the most return on your investment of time. If you don’t have time for a personal call, send them an e-mail. It’s *almost* as nice as receiving a phone call.