Building Anticipation for Teen Readers

Harper Teen has released some videos in anticipation of the August 26 release of The Revenge of Seven in Pittacus Lore’s I Am Number Four series. You could start sharing these this week, and be sure to include their hashtag #InvasionIsComing to show that these videos are part of a series. These videos–especially the short “home video” snippets–have a fantastic creepy quality. They were just released last week but already have thousands of views. First, this video recaps the series:     Then this 30 second snippet is a eerie indication of what is to come:     And this 30 second “home video” continues the eeriness:  

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay