New Releases: Week of March 24

Holy non-fiction! Many of the new releases this week fall into this genre. I find this exciting because some of the most interesting social media posts often stem from non-fiction books. Through article links and images, you can help customers attach an item or face from history to a name. You can show, not just tell.

For example, click on the first link in the list below, The Eternal Nazi, and you’ll find book information from Edelweiss, including a link to the original New York Times article on which this book is based. You can share that article with your own customers as another way to handsell.

Or click on the next title in the list, The Ark Before Noah, and you’ll find that the publisher plans to initiate a “Know Your Biblical Myths” social media campaign on Twitter, Tumblr and Facebook. Join in if you’d like to participate in the conversation.

So have fun with this fresh batch of books. Happy handselling.



Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay