I think these “man on the street” videos are fun, but they also bring a human element to bookselling.
George Brescia, author of Change Your Clothes, Change Your Life: Because You Can’t Go Naked, took to the streets to interview people he thought were dressed well. He hadn’t styled them, but the individual interviews provided a series of testimonials which proved his philosophy: feel good about your clothes, and you’ll feel good.
The video is timely as well. The change in weather and holiday season provide the perfect opportunity to alter a wardrobe.