300 Seconds: Change Your Message

This is probably the last sane day you’ll experience for a little while. Enjoy the quiet and the friends stopping by the store on this day before Thanksgiving. Before you leave for the holiday, though, take 300 seconds to do a couple of things which will make your return on Friday a bit easier.

  1. Change the message on your answering machine and on your auto-reply message to indicate your Thanksgiving hours, as well as any special hours or deals for Black Friday and Small Business Saturday. Some customers will call, even though they know you’re closed, to hear what time you will open on Friday.
  2. Plan and schedule social media posts and e-mail marketing for Black Friday and Small Business Saturday. If you use Facebook scheduler and TweetDeck, you can save yourself the headache of coming up with something clever to share when you’d rather be selling books to customers.

If you tend to forget to change messages back, set a reminder on your phone to do so first thing Friday morning.

Now that that’s complete, enjoy the holiday!

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay