When communicating information about events planned for the store, it’s easy to remember to use Facebook, Twitter, the store website, newsletters, community calendars and news releases to achieve the best reach. But the most important communication is sometimes forgotten: communication to the staff.
Even if you broadcast event information through all of the platforms I’ve mentioned, chances are someone will call the store for more information, or with a specific question or request. If your staff isn’t equipped with the know-how to handle the call, or that the event exists at all, you’ve just made a bad first impression.
But if your staff knows about the event, they can not only answer questions that arise but can also help spread the message and their own excitement through their personal social media accounts.
So if you only have 5 minutes to spend on marketing today, market to your staff and make sure they are aware of your programs and upcoming events. Not only will this help spread your message, it will be amplified.