300 Seconds: Look Up

I had planned to wrap up our 2016 calendar planning today and tomorrow, but I’m putting it off a day because I had to write about an event I attended last night.

At this event, the speakers were great and it was a standing-room-only crowd. Yet I kept finding myself looking up and staring at a single cobweb in the chandelier. Just one. But it was my main take-away.

So spend your 300 marketing seconds today looking up. Remove cobwebs from the nooks and crannies or dust from the return-air vents. If insects are trapped in your light fixtures, set them free. And while you’re near the lights, replace any light bulbs that have expired.

You might even try to do this task during different times of the day. Sometimes things you cannot see in the daylight are presented more clearly at dusk or dark.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay