If your bookstore has been around for a while, your social media history probably began with a website. Then you might have added a MySpace profile, which was abandoned to create a Facebook page, closely followed by a Twitter account. Later you probably considered Flickr, Tumblr, Instagram, Pinterest, and Snapchat.
And if you’re like most businesses you either created these profiles yourself or, more likely, you had a younger person on staff create them. Login names are probably a litany of email addresses from staff members come and gone, and some might be personal email addresses instead of logins related to the store.
If you only have 5 minutes to devote to marketing today, use those 300 seconds to create a social media master spreadsheet. Make a list of login names and passwords for each account you have for the store. Take a look at the administrators with permission to edit your Facebook page. Does everyone on the list still work for you?
As you have time–perhaps another 300 seconds–you might consider creating an email address specifically for your social media accounts. Something like firstname.lastname@example.org. (Except with your url.) Then you can be in control when the social media organizations want to help you recover or reset your password by sending instructions and links to the associated email addresses.
Right now I’m helping an organization as they attempt to gain access to their Flickr account. It was set up by a former employee with his/her personal Yahoo account and Flickr wants to only communicate with that address. I say “right now” but–no lie–but this recovery effort has been going on for six months.
Change those logins.