300 Seconds: Update Your Online Calendar

Hello, May! It’s been a while…

Now that a new month is upon us, it’s a good idea to make sure your online events calendar is up to date. It can be easy to let the month begin without making sure everything is scheduled and in place. Especially if all of your energy was spent on Independent Bookstore Day.

But because of Independent Bookstore Day, it’s especially important to make sure the content on your website is current.

New visitors to your store are more likely to look to your site for future events, especially if they’re just coming down from their bookstore high. And if you don’t want to wait for them to come back, consider sending a dedicated note to those new email addresses you collected. You could thank them for stopping by, include a come-back coupon, encourage them to sign up for your store newsletter, and point them to your newly updated events calendar.

Make sure your calendar includes all of the special one-time events, like author signings, trunk shows, sales, etc. But then be sure to add your recurring events, like storytime and book clubs. And if you can give specifics about your recurring events–for instance, the titles of the books that each book club will be discussing–your customers will be more likely to search your site for more information and reading opportunities.

If this task takes more than 300 Seconds, I encourage you to tackle it in 300-second chunks of time until the calendar is up-to-date. Then for extra credit, go ahead and update the calendar for June, too.

Okay… I can’t actually give you extra credit. But won’t it feel great to be poised for June?

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay