A Different Kind of Sidewalk Chalk

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The folks at Boulder Bookstore in Boulder, CO, take their sidewalk signs pretty seriously. More than white letters on a black background, their chalkboard signs provide a colorful look at upcoming events.

Ally Ducey is responsible for the artistic signs, and it takes her about 30 – 45 minutes to create them. “Sometimes it’s the day before, sometimes a week out,” she says. “I’m also a floor manager, so it happens when I have time to do them.”

Ducey studied art in college. She prefers chalk pastels, but these signs are created with liquid chalk paint pens.

Once the sign is placed on the sidewalk, a photo is captured and uploaded to the store’s Instagram account.

Although Ducey doesn’t make an elaborate chalkboard sign for every event hosted by the store, she receives a positive reaction when she does. “The authors who see their covers on the board really enjoy them,” she says.

You can visit the Boulder Bookstore Instagram account to see all of the images. I’ve included a sampling below.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay