A kinder, gentler Kickstarter?

Earlier this month, Kickstarter announced some changes to their program.

Gone are the days of strict rules and approval processes. With the changes, some products that were previously banned are now allowed, and campaign organizers have a “Launch Now” option, opting out of the Kickstarter approval process. Kickstarter CEO Yancey Strickler says:

It gives creators a simple choice: go ahead and launch your project whenever you’re ready, or get feedback from one of our Community Managers first.

These changes align Kickstarter more closely with Indiegogo, which has fewer rules and has hosted more than campaigns in more countries than Kickstarter. With all the changes, this could make the more popular Kickstarter platform a viable option for crowdfunding. A project turned down in the past just might be approved now. It might be worth another look.

But maybe not for booksellers. Kickstarter still only allows one payment processing option: Amazon Payments.

Indiegogo chose their name wisely.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay