A Style Tip for “Pokemon Go”

Maybe you’re a fan of “Pokemon Go.” Perhaps your bookstore has a Pokestop which you’d like to enhance with a Lure Module. If you find yourself writing “Pokemon Go” at all, I thought you might appreciate this style tip from the Associate Press (AP) Stylebook Facebook page.

Many, many comments were left on the Facebook post about the leaving the accent mark off of the é. Especially because on the “Pokemon Go” website, the company uses a style that differs from the AP recommendation when referring to their own words and phrases, like Pokémon GO, PokéCoin, PokéBall, and PokéStop. The AP replied with this comment:

On the accent mark question: AP doesn’t use accent marks because they can cause garble in some customer production systems. Everyone is free to make exceptions if you don’t think a rule suits your audience. We suggest you be consistent, whatever you choose.

As a side note, if you have a Pokestop on your property that you’d like to have removed, you may submit a request at the support site here.

So there you go. … Or is it Go?

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay