Authors and Designers Share Their Skills

Authors and Designers Share Their Skills

I recently saw an article about Susan Orlean’s “Ask Me Anything” session on Skillshare, in which she allowed her students a question/answer session in addition to the the typical video education sessions. I thought, ‘Wow. Susan Orlean teaches a writing class on Skillshare?’ Although I’m a Skillshare member, I hadn’t stumbled upon any writing classes. But it’s amazing what you can find when you actually look for something.

I discovered the class that Susan Orlean teaches is called Creative Nonfiction: Write Truth with Style.

I discovered that James Franco teaches a class called Introduction to Screenwriting for Short FilmsSeth Goden offers a class called The Modern Marketing WorkshopAnd Peter Mendelsund has a class called Read, Think, Design: Create Stunning Book Covers.

Sharing information like this with your customers is good content marketing. It’s valuable information about authors/designers whose products are available in your store, but without the stigma of a hard sell.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay