Whether it’s a media release you’ve just sent or a book review you’ve included in a newsletter, these items are valuable content which should reside on your website. Once you press send, however, it can be difficult to remember to go back and add that content to the website.
My suggestion is to work backward.
Use your web design program to create the original media release, book review, etc. Once it’s proofed and published on your site, then paste it into the email program you use to send it to the intended recipients. If sending to recipients is the end goal, it’s not likely you would overlook that step.
By working backward, you can be sure to include all supporting materials in one place, including links to original web content, images, event flyers, and whatnot.
And you get to check it off your list first.