It’s estimated that 1 in 3 people will be affected by cancer… 1 in 5 if it’s breast cancer.
This video features an interview with Andrea Hutton, author of Bald is Better with Earrings: A Survivor’s Guide to Getting Through Breast Cancer. It’s described as “a warm, practical, relatable handbook, that dispels the terror, taking you step-by-step through the process, from diagnosis to post-treatment.”
Bald is Better with Earrings comes out in July. I think the title alone will resonate with your 1 in 5 customers who will be affected by breast cancer. I say this because the first thing I did after I was diagnosed 10 years ago was buy my favorite pair of earrings, which I still wear today. (Literally.)