…audition as many blogging platforms as you can. Become comfortable with the process and really study the options and features. Let others in the bookstore try different platforms, too.
Take your time to choose the best one for your bookstore.
The only way to keep your content fresh is to keep to a schedule. And you’ll begin avoiding that schedule if the process becomes to frustrating or daunting. If the platform you choose doesn’t easily allow you to point back to your original website, create links within the post which point back home.
If you have questions, do a quick search. You can typically find the answers you’re looking for. And if you can’t, email me. I’ll do some research for you. (Or I’ll at least ask Kenton.)
This is the landing final page of my “how to start a bookstore blog” journey, which began here.