I serve on the board of my local American Marketing Association chapter, and yesterday I attended a presentation by the sports marketing director of Wichita State University, John Brewer. The Shockers happen to be the only remaining undefeated men’s basketball team in the country, but his job is fascinating whether the team is 28-0 or 4-24. For each game, they always have Plan A and Plan B ready to launch. (Brewer said that although he’s happy we haven’t seen any Plan B campaigns, he’s very proud of them.)
WSU Athletics uses Facebook, Twitter, Instagram and YouTube. Their individual Facebook posts receive more than 2000 shares. With their social media success, I was surprised but impressed when Brewer admitted, “We don’t understand Tumblr, Google+ or Pinterest, so we don’t use them.”
This philosophy works for any organization. Figure out what works best for you, and then commit to it. It’s better to master one platform than to use seven poorly.
Whatever platform works for you, I thought you might be interested in this Best and Worst Times and Days to Post Your Social Media Updates infographic from Social Times. Keep in mind, these are just suggestions. It’s always a good idea to use your own data as your guide.