I often stumble upon potential content worth sharing on social media, but then I look at the publication date and think, “Too bad this was published 7 days ago halfway around the world.” Inevitably, about 3 weeks later, I’ll kick myself when I see the same content on an NPR blog.
I saw this on social media yesterday. Chances are you’ve seen it before. Probably a long time ago. But it’s perfect content for booksellers, and maybe your followers haven’t seen it yet.
Dated content is still content. Especially if it makes you smile.