Dated content? It’s still content.

what-to-expect-the-toddler-yearsI often stumble upon potential content worth sharing on social media, but then I look at the publication date and think, “Too bad this was published 7 days ago halfway around the world.” Inevitably, about 3 weeks later, I’ll kick myself when I see the same content on an NPR blog.

I saw this on social media yesterday. Chances are you’ve seen it before. Probably a long time ago. But it’s perfect content for booksellers, and maybe your followers haven’t seen it yet.

Dated content is still content. Especially if it makes you smile.


Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay