There are many special “days” in December that would partner nicely with book promotions.
Wednesday, December 3 is Make a Gift Day. This would be a good time to feature craft books, because there’s plenty of time to make off of those Christmas gifts!
Sunday, December 7 is Letter Writing Day, which is perfect for featuring epistolary books.
You can get creative with what to do with your found items on December 12, Lost & Found Day.
December 20 is Games Day, which I assume you carry.
And on December 21, Crossword Puzzle Day, either promote your crossword puzzle books as great stocking stuffers, or why not complete a puzzle with the help of your Facebook followers? Choose a puzzle from a book you have in stock and, throughout the day, post questions like, “What’s a 4-letter word for ‘Nincompoop’? Your followers will not have the benefit of seeing the puzzle, but that will allow for a variety of answers.
Here’s a semi-complete content calendar for December. Just fill it in with your own dates and events for content inspiration.