Last week I announced that we are changing our email newsletter template. The reason for the design change is because–in this on-the-go world in which we live–many people read messages on their smart phones. So we’re supposed to design everything to be read on the mobile.
If you detect any bitterness in my tone, well, you’re good. (Or I’m obvious.) I don’t care much for this new design. I can be a reasonable person, so I do understand that the excessive amount of white space I see as I write this is due to the fact that my computer screen is excessive in size. When I view these contents on my phone, I see one continuous line of readable content.
Readable. That’s the key word.
Rather than wait for everything to be perfect before we launch, we’re going to be testing as we go. Logo size. Image use. Links vs. buttons. Layout options. We’re going to test them all because, hopefully, this exercise will help you with your newsletter design.
I fully expect you to sound-off with your likes and dislikes along the way. I’ll even give you this nifty button to push to do so.