Digital Visits to Your Store

I’ve never visited Blue Heron Books in Uxbridge, Ontario, Canada, but after reading their store newsletter, I certainly feel like I have. If the adage “a picture is worth a thousand words” was not true, well… it wouldn’t be an adage. And the booksellers at Blue Heron Books not only wrote about the new items, gifts, and events in their store… they showed me.

Their latest newsletter featured images of their “for the graduate” display, a “pretty in pink” collection of pink covered books, and a visual clue of how to have a “blind date with a book.”

You all spend a lot of time on displays in your store. Take a photo of them and share them with customers who might not be able to make it into the store and only shop with you online and over the phone. And photos of the store help break up a lot of text while providing great visual content for your newsletters.

And while you’re taking the photo of the display, take one with a bookseller in it to share on Facebook, Twitter or Instagram. Photos with people in them tend to garner more “likes” and “favorites” on social media.

Here’s a look at those displays.

GraduateDisplay BlindDateDisplay


Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay