Yesterday we talked about reaching out to potential customers where they are by using online community calendars. One way you can find out how customers heard about your event is by asking them. And one way to do that is through an on-the-spot you’ve-got-’em-where-you-want-’em door prize survey.
With this survey form, you basically ask attendees how they heard about the event. For their participation, they have a change to win a door prize.
The prize can be a book signed by that night’s visiting author, a store gift certificate, or a bag of themed galleys.
Since most of you use Microsoft Publisher, I created this quick 4-up text survey in that program, just to show that it doesn’t have to be pretty. It just has to be clear.
- This survey asks for the the attendee’s name and the event.
- It then asks how they heard about the event.
- Finally it asks if they already receive the store e-newsletter and, if not, would they like to.
By monitoring where your customers go for information, you can streamline your efforts for the best use of your time.