Gather Email Signups Through Web Visits

When potential customers visit your website for information, there are digital tools available to convert the user from one who seeks information to one who receives it.

If you have a WordPress site, be sure to check out OptinMonster or FooBar. Since most of your sites are not WordPress, here are a couple of digital tools to explore.

Hello Bar

Hello Bar is an optimization tool that allows you to show the right message at the right time to your website visitors. Whether you want to encourage sign-up for your newsletter or simply direct visitors to other pages on your site, Hello Bar will walk you through the process of crafting the right message. You can choose the text of the message as well as the verbiage for the call to action.

Hello Bar sends subscriber data to your email lists in Aweber, Campaign Monitor and MailChimp. It offers A/B testing so you can discover the messages that work best for your website visitors. (Test “subscribe” vs. “send it to me!”) And it’s free.

After you’ve created the right message, Hello Bar will give you the WordPress plug-in or HTML code to paste onto your site.

SumoMe List Builder

SumoMe offers a lightbox popover that can be customized to popup after a user has been on your site for a certain amount of time. They also have an exit intent option, so the email signup request doesn’t occur until they’ve completed their search on the site and are leaving.

SumoMe offers newsletter integration with MailChimp, Aweber, Constant Contact, and Campaign Monitor. And you can get your code as a WordPress plug-in or with HTML code.

No matter what tool you use, be sure to keep these things in mind:

Look to your analytics when customizing the sign-up bars. This way you can address the greatest need. For instance: Are the pages most frequently visited event listings?

“With our weekly Books & Such newsletter, we’ll deliver event details straight to your inbox.”

Not only does this message address the greatest need for information, by adding “weekly” it also indicates the time commitment involved.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay