Encourage Indie Links

A friend of mine is a features writer for our local paper. We were at lunch a while ago and she said, “I’ve been trying to connect with you on Goodreads, but I can’t find you.” I explained that I don’t have an account because of the Amazon connection.

She contacted me a few weeks ago. She was writing a piece on summer reading and asked me to recommend a few books. After I did, I received this text:

IndieBound over GoodReads

I had forgotten about our conversation, but I was pleased that she hadn’t.

Our local bookstore also submitted titles for the summer reading list, so both the printed and online version included the store name. But the online version was enriched with links for each title, in case readers were interested in buying or if they wanted more information about the book.

If you have a relationship with the staff at your local paper, encourage them to do the same with their online content. IndieBound provides simple yet detailed instructions explaining how to link to books on their website.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay