Event Set-Up ‘Heads-Up’

Event Set-Up ‘Heads-Up’

When I was in Chicago’s Lincoln Square neighborhood recently, I made an afternoon stop at the Book Cellar… primarily, because the word “book” appeared in the store name, and secondarily, because the “cellar” part of the store name came highly recommended.

As I waited for my lunch, I noticed these signs conveniently placed at every table notifying customers that the cafe tables and chairs would be rearranged for an event later that day. I commented on the smartness of the signs to the young woman who delivered my lunch, who replied, “They’ve been up since this morning. Now nobody can say they were surprised.”

Many of us have experienced the dread of having to ask a customer to move so we can set up for an event. It not only disrupts their sense of anonymity and risks an unwelcome interruption in their reading, but can also result in dissatisfied customers and even loss of business.

In my role as a customer, I know I was appreciative of this small yet respectful heads-up. I knew exactly how long I could enjoy my lunch and still have time to browse.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay