Friday Whatnot

Are your customers confused about which imprints fall under the new Penguin Random House brand? This video might help.


The software known as Google Analytics has been around for a while. But recently Google announced a forthcoming course titled Ecommerce Analytics: From Data to Decisions.

The information about the course is so new, they’ve only released an offer to “register now to receive an email when the course officially opens.” On the site linked to above, it says:

Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.

That’s about all I know about this course. But we’re signing up to learn more. It might be a good idea for you to do the same.


And finally, today is National Doughnut Day. Here’s a potential retweet from Hachette’s latest champion, Stephen Colbert.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay