Get ready!

Get ready!

One of the top rules in marketing is to know your audience. I’m very aware of how hectic it is at a bookstore in December, so I made the decision to take it easy on you with fewer emails. A “300 Seconds” suggestion can feel like a resented chore when you’re up to your eyeballs in special orders, gift cards and Scotch tape.

But after this weekend, the break’s over. I’ll be back with planning calendars and other whatnot so we can attack 2016 (and any hint of a slow season) with moxie.

In the meantime, here are a few seasonal pieces I’ve been gathering.

And to you and yours, the warmest of holiday wishes … and whatnot.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay