I just received an email where the subject line grabbed me immediately.
“Coming Up: Happy Hour at Village Books, Lego contest for kids.”
Actually, I had to go back to find the headline for this piece because–truth be told–I stopped and opened it after reading the words “Happy Hour.”
The note from Lindsey McGuirk inside began, “We are no strangers to the joys of happy hour, which is why we decided to have our own in the store.”
Each weekday from 8:00 to 10:00 p.m., books in specific sections are discounted 15%: Mysterious Mondays (Mysteries & Sci-Fi); Traveling Tuesdays (Travel); YA Wednesday (Young Adult); Hungry & Thirsty Thursday (Cooking); and Fictional Friday (Fiction). Since they have a food/beverage affiliation, “Happy Hour” is extended to that part of the store through food and beverage discounts.
Village Books is able to include alcohol in their promotion, but it’s not a requirement for “Happy Hour” if your store would like to establishing something like this. The food/beverage affiliation isn’t a necessity either.
The beautiful thing about a “Happy Hour” promotion is that you have a controlled sale without having to print coupons. And you can establish a shopping routine with your customers that encourages a repeat habit.
How do the legos fit into the picture? I’m not sure yet. I truly stopped at “Happy Hour.”