Head & Shoulders Above

Last week I wrote about the need to update the staff images on your website. Rachel Bellavia, marketing and events coordinator at Read Between the Lynes in Woodstock, IL, sent another great staff photo suggestion.

“You never know who among your customers are professional (or semi-pro) photographers,” writes Rachel. “We have a number of photographers among ours, but our employee Evie’s mom offered to take free headshots of all the staff.”

Evie’s mom is Nancy Merkling of Nancy Merkling Productions in Harvard, IL. She took shots of all of the staff holding their favorite book. The images are featured along with staff bios on the Meet the Read Between the Lynes Staff page on the store website.

Rachel (pictured here with The Hobbit) adds, “She made us all look extra amazing!”

Rachel is right when she says sometimes we don’t know when there are professional or semi-professional photographers among our customers. It’s worth putting a query out in the store newsletter or on social media.

Free headshots are extremely generous. If you don’t have an employee’s photographer-mother among your customer database, you might have a customer who would be willing to extend a discount if you’re willing to extend the same courtesy. In the end, even if you cannot work out a discount or a trade, it’s good business to support your customers.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay