Help Customers During “Simplify Your Life” Week
When I compiled the August Content Calendar, I became very excited when I saw that the first week in August is National Simplify Your Life Week. In our over-committed society, there are so many possibilities to engage with and help our customers. Here are just a few ideas that come to mind:
1) You can share this video: How to Organize Your Kitchen Like a Pro (and the Secrets of an Organized Mom book that goes along with it!) The author, Barbara Reich, also has a How to Shop Like a Pro video.
2) Create your own National Simplify Your Life Week display, with books about organization, self-help books, or books featuring beautiful design.
3) Have a bookcase makeover contest. Invite customers to take photos of their disorganized book cases and invite them to take control of them. Have them send before/after photos which will be judged. You can offer prizes for the most unique shelving system, most transformed, etc.
4) If you have ideas, tips or tricks about organizing or productivity, share them in social media, on your website or in your blog. Or if you do not have any of your own, share some of mine, like teux-deux or focus at will. Content marketing can drive customers to your websites. They might come for the knowledge you’re willing to share initially, but then they’ll return when they need a book.
