Although marketing principles tend to remain constant, there are a few common practices in social media can be adapted to fit into the traditional marketing mix. For example, we use ICYMI (in case you missed it) in social media when we want to repost or retweet a message later in the day, the next day, or even the next week after the original post hit timelines.
We can use the same line of thought when talking to customers about potential summer reads. We can use the opportunity to promote hardcovers that didn’t sell as well as you thought, new paperback releases, or backlist favorites. Here are some examples:
- “ICYMI: The Buried Giant was one of our favorites in January and should really be on your summer stack. Watch this video of Kazuo Ishiguro to see one of the reasons we love him.”
- or “ICYMI: Water for Elephants author Sara Gruen wrote a new novel! Check out the book trailer.”
- or “ICYMI it in hardcover, Station Eleven by Emily St. John Mandel was just released in paperback!”
The possibilities are endless. Just begin with the titles you love.